BRINGING RIGHT INSPIRATION TO EVERYONE
BRITE Radio (BR) Underwriting
BRITE Radio is an entity of BRITE Works Incorporated, a non-profit organization providing GOD First, Christ Centered, Spiritually uplifting content. BRITE Radio is an internet based radio station. Its mission is BRINGING RIGHT INSPIRATION TO EVERYONE. We want you to make a deeper connection with Self, GOD, and Others.
We are licensed by the Federal Communications Commission (FCC) as a non-profit and non-commercial radio station. We can accept business sponsorship/underwriting in return for mentions of your business. Due to our non-profit status, all business support is tax deductible.
WHAT IS UNDERWRITING? Underwriting is a great way to help support the mission of BRITE Radio. If you would like to align your business with BRITE Radio, underwriting is a perfect option. The underwriting announcement is not an advertisement for the business or organization, but a statement that the business or organization supports the mission of BRITE Radio.
The underwriter is strictly providing revenue or merchandise to support BRITE Radio, and has no control over the programming or the time their announcements run. The station is by no means obligated to play certain music or promote certain records or concerts in exchange for an underwriting sponsorship. BRITE Radio staff are not allowed to accept money, goods, services, or other valuable considerations from individuals, organizations or businesses to broadcast a program or program material. The staff is expressly forbidden from promoting any activity or product in which he or she has a direct financial interest.
THE BENEFITS OF UNDERWRITING with BRITE Radio. Supporting BRITE Radio can provide benefits for your organization:
LISTENER RESEARCH: BRITE Radio has a Global audience that enjoys an eclectic spectrum of music. Our playlists feature Artists from all the major Christian Genres including: Christian Contemporary, Contemporary and Traditional Gospel, Christian Rap, Christian Alternative, Bluegrass Gospel, and more. BR's original content is developed to connect on air personalities with listeners in a unique and meaningful way....helping them into a greater PRESENCE to SELF, GOD, and OTHERS. It is not just Real Living, however, it is what we call REALLY LIVING!. It's Reality Radio with an inspirational message.
According to Barna Research, radio is by far the most powerful Christian medium. Christian radio programming reached 52% of the nation’s adults– 109 million people. Over 40% of this group is unchurched. The fastest-growing type of Christian broadcasting is music. Christian music is the only radio format that is experiencing a significant growth. According o the Christian Booksellers Association, overall music sales in the United States dropped 9% in the first half of this year, the sale of contemporary Christian and gospel tunes grew 18%. BRITE Radio attracts these active consumers who get involved in their communities. They travel, vote, dine out, read books, use the Internet, exercise and most importantly have a desire to enrich their walk with SELF, GOD, and OTHERS.
Underwriting Guidelines
As an underwriter your business will receive on-air announcements that include the standard underwriting preamble (see below).
To make the most of your partnership with BRITE Radio and to make your announcements representative of your business please keep in mind that the written word is often different from the spoken word. What reads well in print may not sound right when read by an announcer. In composing on-air announcements consider the prohibited and appropriate copy language as outlined below in regards to the FCC regulations.
These regulations serve to protect the non-commercial content that BRITE Radio listeners value. In this way, the special integrity of the relationship between us and our listeners extends to the underwriter as well. BRITE Radio listeners positively identify the underwriter with our quality programing.
For Profit Entities:
The FCC requires all copy to begin with the legal name of your business of organization or the name of the business which will be paying for the underwriting (the name on the check should match the name in the preamble).
Research shows that listeners are more likely to remember and respond if only one phone number or web site is given in a script. We suggest that a company rotate messages so that no message contains more than one reference to phone or web.
The FCC has very strict rules and guidelines concerning announcements on non-commercial stations.
According to FCC rules:
Announcements may not interrupt programing, or contain any of the following:
Non-Profit Entities:
If you are a non-profit entity the FCC does allow some relaxation of the rules. They allow us to do more promotion than what is allowed for a for-profit organization. We do need proof of your non-profit status before we can even produce your underwriting announcement.
Underwriting Arrangements: It takes 10 business days to get your announcement on the air, so plan ahead and send us your copy and the underwriting agreement back as soon as possible. Underwriting starts upon signing an agreement between the station and the underwriter, and the receipt of a check for the amount of underwriting announcements. If the underwriter wants to continue on a monthly basis, billing will be made on a monthly basis with prompt payment required. Thank you again for your interest in supporting the mission of BRITE Radio.
BRITE Radio is a Maryland State recognized NON-Profit Entity. It has its Federal 501(c)3 status of 2014.
We are licensed by the Federal Communications Commission (FCC) as a non-profit and non-commercial radio station. We can accept business sponsorship/underwriting in return for mentions of your business. Due to our non-profit status, all business support is tax deductible.
WHAT IS UNDERWRITING? Underwriting is a great way to help support the mission of BRITE Radio. If you would like to align your business with BRITE Radio, underwriting is a perfect option. The underwriting announcement is not an advertisement for the business or organization, but a statement that the business or organization supports the mission of BRITE Radio.
The underwriter is strictly providing revenue or merchandise to support BRITE Radio, and has no control over the programming or the time their announcements run. The station is by no means obligated to play certain music or promote certain records or concerts in exchange for an underwriting sponsorship. BRITE Radio staff are not allowed to accept money, goods, services, or other valuable considerations from individuals, organizations or businesses to broadcast a program or program material. The staff is expressly forbidden from promoting any activity or product in which he or she has a direct financial interest.
THE BENEFITS OF UNDERWRITING with BRITE Radio. Supporting BRITE Radio can provide benefits for your organization:
- Underwriting positively impacts our listener’s opinion of your organization, influencing their decision to purchase your products and services.
- Our listeners will visit your establishment, do business with you, and thank you for your support of internet radio. This is a testimony to the incredibly rare loyalty of Christian radio listeners.
- Underwriting builds good will, and community awareness, with listeners who are active, affluent and educated.
- Your message is concise–and broadcast in an environment free from commercial clutter, increasing its impact.
- You receive additional mentions on our website.
- Your message will be listened to by our donors, who support BRITE Radio with their substantial financial gifts.
- You support the global mission of BRINGING RIGHT INSPIRATION TO EVERYONE through GOD First, Christ Centered, Spiritually Uplifting content.
LISTENER RESEARCH: BRITE Radio has a Global audience that enjoys an eclectic spectrum of music. Our playlists feature Artists from all the major Christian Genres including: Christian Contemporary, Contemporary and Traditional Gospel, Christian Rap, Christian Alternative, Bluegrass Gospel, and more. BR's original content is developed to connect on air personalities with listeners in a unique and meaningful way....helping them into a greater PRESENCE to SELF, GOD, and OTHERS. It is not just Real Living, however, it is what we call REALLY LIVING!. It's Reality Radio with an inspirational message.
According to Barna Research, radio is by far the most powerful Christian medium. Christian radio programming reached 52% of the nation’s adults– 109 million people. Over 40% of this group is unchurched. The fastest-growing type of Christian broadcasting is music. Christian music is the only radio format that is experiencing a significant growth. According o the Christian Booksellers Association, overall music sales in the United States dropped 9% in the first half of this year, the sale of contemporary Christian and gospel tunes grew 18%. BRITE Radio attracts these active consumers who get involved in their communities. They travel, vote, dine out, read books, use the Internet, exercise and most importantly have a desire to enrich their walk with SELF, GOD, and OTHERS.
Underwriting Guidelines
As an underwriter your business will receive on-air announcements that include the standard underwriting preamble (see below).
To make the most of your partnership with BRITE Radio and to make your announcements representative of your business please keep in mind that the written word is often different from the spoken word. What reads well in print may not sound right when read by an announcer. In composing on-air announcements consider the prohibited and appropriate copy language as outlined below in regards to the FCC regulations.
These regulations serve to protect the non-commercial content that BRITE Radio listeners value. In this way, the special integrity of the relationship between us and our listeners extends to the underwriter as well. BRITE Radio listeners positively identify the underwriter with our quality programing.
For Profit Entities:
The FCC requires all copy to begin with the legal name of your business of organization or the name of the business which will be paying for the underwriting (the name on the check should match the name in the preamble).
Research shows that listeners are more likely to remember and respond if only one phone number or web site is given in a script. We suggest that a company rotate messages so that no message contains more than one reference to phone or web.
The FCC has very strict rules and guidelines concerning announcements on non-commercial stations.
- On-air announcements include: your organization name, address, telephone number, product and service, a value-neutral description, historical information, and a non-promotional slogan.
- Announcements will be a maximum of 30 seconds. BRITE Radio allows the following word constructions: Your organization name, address and telephone number, trade usages, and proper names. Announcements must meet the guidelines of BRITE Radio and the Federal Communications Commission (FCC).
- Your organization name will be mentioned in the announcement.
- Established and trademarked slogans only. Slogan must not be promotional per FCC guidelines and regulations. Each slogan is judged individually and documentation is required.
- Final approval of copy lies with BRITE Radio. These regulations serve to protect the non-commercial content that our listeners value so highly. In this way, the special integrity of the relationship between the station and our listeners extends to the underwriter as well.
According to FCC rules:
Announcements may not interrupt programing, or contain any of the following:
- comparative language: “best”, “greatest”, “leading”, “award winning”
- non-identifying verbosity
- price information: “free performance”, “as low as $99.00″
- calls to action: “visit”, “call”, “read”
- inducements to buy, sell or lease: “discounted”, “on sale”, “free”, “special price”, “reduced”
- promotional or value laden adjectives: “special”, “wonderful”, “most efficient”
- first-person words which imply endorsement by announcer: “my”, “our”
Non-Profit Entities:
If you are a non-profit entity the FCC does allow some relaxation of the rules. They allow us to do more promotion than what is allowed for a for-profit organization. We do need proof of your non-profit status before we can even produce your underwriting announcement.
Underwriting Arrangements: It takes 10 business days to get your announcement on the air, so plan ahead and send us your copy and the underwriting agreement back as soon as possible. Underwriting starts upon signing an agreement between the station and the underwriter, and the receipt of a check for the amount of underwriting announcements. If the underwriter wants to continue on a monthly basis, billing will be made on a monthly basis with prompt payment required. Thank you again for your interest in supporting the mission of BRITE Radio.
BRITE Radio is a Maryland State recognized NON-Profit Entity. It has its Federal 501(c)3 status of 2014.
